a subsidiary of DealerTrack Holdings Inc

These filings can befound on DealerTrack's website at and the SEC's website at Forward-looking statements included herein speak only as of thedate hereof and DealerTrack disclaims any obligation to revise or update suchstatements to reflect events or circumstances after the date hereof or toreflect the occurrence of unanticipated events or circumstances. TRAK-G DealerTrackMark Brown, orRFBinder PartnersStephanie Lowenthal, Copyright Business Wire 2009. LAKE SUCCESS, N.Y.(Business Wire)DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK), a leading provider of on-demand software and data solutions for the U.S.automotive retail industry, today announced the launch of OpenTrack, a newprogram that will provide third-party technology vendors with seamless, secureintegration with the DealerTrack Arkona dealer management system (DMS),enhancing the efficiency and productivity of their mutual dealer customers. "With OpenTrack, we are truly delivering on our promise to the marketplace thatthe DealerTrack DMS will be an open and cost-effective platform," said RajSundaram, senior vice president, solutions and services group at DealerTrack."This is a win-win for all parties - giving dealers the flexibility to usebest-in-class solutions and control which vendors have access to their datasets, while providing vendors with secure, bi-directional integration." OpenTrack contains six standard Application Programming Interfaces, allowing foreasy third-party vendor integration of: Customer data Vehicle data F&I deal data General ledger data Service data Parts dataWith secure data encryption and either batch or real-time data processing, theinterfaces fully meet vendors needs at affordable price points.

DealerTrack hasstructured this easy-to-join program with an automated online certificationprocess, and streamlined documentation and integration requirements. Over 30vendors are already in various stages of finalizing OpenTrack agreements orcompleting the certification process. (Nasdaq: TRAK) is a leading provider of on-demandsoftware and data solutions for the U.S automotive retail industry. Oursolutions enable dealers to receive consumer leads, submit credit applications,compare financing and leasing options, sell insurance, vehicle accessories andother aftermarket products, document compliance, and execute financing contractselectronically. In addition, the DealerTrack DMS (dealer management system) isused by dealerships nationwide. Over 20,000 dealers, 730 financing sources, andmany other service and information providers are active in the DealerTracknetwork.

For more information, visit Safe Harbor for Forward-Looking and Cautionary StatementsStatements in this press release regarding DealerTrack, the benefits of ourproducts and services, and all other statements in this release other than therecitation of historical facts are forward-looking statements (as defined in thePrivate Securities Litigation Reform Act of 1995). These statements involve anumber of risks, uncertainties and other factors that could cause actualresults, performance or achievements of DealerTrack to be materially differentfrom any future results, performance or achievements expressed or implied bythese forward-looking statements. Factors that might cause such a difference include: increased competitivepressure from other industry participants, the inability to execute any elementof DealerTrack's business strategy, including the utilization of, andparticipation in the OpenTrack program by, third parties; selling additionalproducts and services to existing and new customers; success in expanding ourcustomer base and product and service offerings and integrating acquisitions;and other risks listed in our reports filed with the SEC, including our AnnualReport on Form 10-K for the year ended December 31, 2007. These filings can befound on DealerTrack's website at and the SEC's website at Forward-looking statements included herein speak only as of thedate hereof and DealerTrack disclaims any obligation to revise or update suchstatements to reflect events or circumstances after the date hereof or toreflect the occurrence of unanticipated events or circumstances. TRAK-G DealerTrackMark Brown, orRFBinder PartnersStephanie Lowenthal, Copyright Business Wire 2009. Week Six is full of potentially great games and some thataren't so great. But, as the title of this article shows, I will talk about the two you cannot miss.Lets start with the early games (1:00 pm Eastern, 10:00 am Pacific). Baltimore Ravens at Minnesota VikingsThis game excites me because Baltimore is coming off a loss to the Bengals, and Minnesota is just playing great football.How Baltimore reacts to the loss is going to tell us how this season is going to end for them.So far, they are ninth in the league against the run, and third against the pass. But the fact is they have not yet been matched up against a good running team.Last time I checked,that's exactly what Minnesota is.Every game they have won, it has been by a big margin, and their losses have been close ones. So the lesson here is to get an early lead and keep it.Good luck, because Minnesota is best against the pass, fifth against the run, and best overall in the league.With weapons like Adrian Peterson, and Percy Harvin, we may see a more real representation of what this year's Baltimore defense is like. New York Giants at New Orleans SaintsThis game looks huge.