In American manufacturers the situation is much more dull

Porsche, Lexus and Hyundai: these are the three brands, to the very different commercial positioning, which dominate the last classification of quality in the United States carried out by the highly influential firm JD Power. This extensive survey 63.600 buyers of new cars, which identifies the problems occurring during the first three months of use of the vehicle, has expanded this year its methodology, to add to the conventional technical damage design problems, ergonomics and perception of the new embedded technologies. Absent from the United States, French brands are therefore not in the study.

This is the new test that allows the German Porsche, popular for the style of its Cayenne models Cayman, to propel itself in the first place, against a shameful 32nd position last year. Most significant developments of the American self, Asian brands market trustent six of the ten first places. Among them, the South Korean Hyundai is a bond very noticed in third position, with only 102 defects reported for 100 vehicles, against an average national of 124 complaints. The mark, which had suffered from severe quality problems during his first offensive commercial in the United States in the 1990s reversed the trend, with new plants on American soil and better finished models, such as the Sonata sedan and the 4 4 Tucson. These good results are important for it, because they can be used to legitimize increases in prices at dealerships.

Sluggish situation of Americans

As usual, the powerful Toyota Group carries out fire grouped at the top of the table, by ranking its brand second Lexus range, and Toyota fourth, just before Jaguar (Ford group), which lost 3 seats. By car (19 categories in total) segment, Lexus won 6 first places, and Toyota won 5. The Japanese group is particularly appreciated for its lack of technical defects; It launches yet regularly campaigns of reminders, as recently on about 1 million vehicles in the world, for direction on 10 models columns problems. Honda, Infiniti, Nissan, Acura (Honda group) and Nissan luxury brand to hoist in the twelve first.

In American manufacturers, the situation is much more dull. Cadillac range of General Motors brand, emerges in the seventh but Buick, another label of prestige of the group, immersed in the classification (22nd), after changes of models that appear to be displeasing to the regulars of the mark. Other notable fact that will be parsed by marketing specialists: the ninth place GMC, a GM brand that shines by its bold design or technological innovations. Dodge, its direct competitor in the Chrysler Group, very broadcast in the United States, cannot do better than 19th, while his sister, Mercedes-Benz and Jeep brands, sink to the 25th and 31st places, out of a total of 37.

Three brands are, despite they tail of platoon: Volkswagen, which launches campaign on campaign in callbacks to the garage, Japanese Isuzu, negligible on the American market, and Land Rover, which fails to take off despite some efforts in its manufacture. Deficit, the famous British brand of Ford puts the nerves of its shareholder strained.