Fort from its prime position operator resort in the world with some 384

While the Division of Accor and its services pole award implementation must still be approved by shareholders on 29 June (see below), the leadership of the group already has the head on its new roadmap. On the occasion of an "investor day", it will today unveil the walking plan, both detailed and ambitious, the new Accor with a deadline, 2015, and a central objective: access to the "global podium" hotel, in the form of its CEO, Gilles Pélisson.

"The spirit in which we work for a few months is that of a new dynamic, both because the service pole will take its independence, to further develop, but also and especially because the management team of Accor will completely focus on hospitality." Number four world by the number of hotels under signs (111 institutions in December 31, 2009, approximately 493.000 rooms, Editor's note), our aim today is the third place, it is already a great ambition. "Much more than the number of rooms, we focus on the number of institutions because the network dimension is crucial in Hotel economic and medium range, the very basis of our portfolio of brands", explains Gilles Pélisson in an interview with the "echoes".

Program - off acquisitions - concocted for 2010-2015 aims to increase the fleet of more than 1,800 hotels, either 220,000 rooms additional (see chart). In passing, the French champion confirms its willingness to bring its annual growth rate around 35,000 to 40,000 rooms - from 2012-, compared to about 28,000 planned this year or even 27.300 conducted in 2009.

To achieve the objective, the amplification of the use of the franchise is planned. "Fort from its prime position operator resort in the world (with some 384.000 rooms in institutions in property, the contract of lease or management, Editor's note), Accor will focus on development more marked with the ambition to be the first European franchisor duty-free.". "The franchise allows us to accelerate the rate of penetration of our brands, but unlike our competitors we will continue to invest," said Gilles Pélisson.

Europe market

In fact, more than 80 of future development to be via the franchise or contracts of management of hotels owned by others. In parallel, the Group would reduce its investment up to 200 million from 2012 against 350 million this year, 50 million being preserved for renovations. In total, Accor will invest 1.3 to 1.4 billion euros over the period 2010-2015, two thirds of the sum being devoted to its cheaper and economic strings. The operator, which the economic model is now lower capital intensity, thus reiterates its investment priorities.

It is similarly geographically. Thus, Europe, first hotel in the world market and where Accor fact number one agency, would represent more than half of its commitment (from 750 to 800 million euros), knowing that it will crystallize 40 of its expansion. Similarly, the Asia-Pacific region is still office second great land with 30 of the programme of expansion and 22 of the investment envelope, China and the India remaining "target markets", as the Brazil and the Morocco.

The roadmap of the new Accor is thus part of the continuity of the policy conducted in recent years by the group, which will also continue to apply its policy of outsourcing of real estate assets. 450 hotels are so concerned about 2010-2013, which would have an impact of 2 billion on its net debt, including 450 million for the current year.