Laborious recruitment
A young Ensign often suffers from a deficit of notoriety. And the candidates are rarely lining up at the gate. A problem familiar Stéphan Gora, responsible for development of the Croquetterie, stores in nutrilogie game: "our sector is considered little sexy or even anecdotal while us growth continues since the opening of the first store in 1999.". Trade shows are privileged places to establish contacts. "We have distinguished the hopes of the Franchise 2009 show Franchise Expo." "This distinction made us known but the road is still long."
Priority to the quality
Lack of a sufficient number of records, a future franchisor is attempted to recruit the first volunteers by default even if they only "stick" not perfectly the profile. Error. A bad casting imperils startup, or even the sustainability of the future network. In addition to the entrepreneurial qualities, must be to ensure the financial strength of the partners. "Banks are sometimes reluctant to lend, especially if the concept is new." Sometimes while franchisors must come to the capital of the franchisees. To the extent possible this solution is to avoid and where this is not possible, we advise to the franchisor to remain minority and not to interfere in the management of the company of his franchise. "Otherwise, the franchisor takes the risk to be considered responsible for its franchisee bankruptcy", warns Grégoire Toulouse, lawyer at Taylor Wessing.
Animation of the network
Become franchisor, becoming a franchisee, the head of network and its entities are each learning a new trade. Better therefore retreating to a pioneer of 4 to 8 partners group. In addition to the initial training, the franchisor must provide assistance in the implementation of the new point of sale. And provide follow-up throughout the year. Movements on the ground to prove indispensable: the sign there checks the adaptability of the concept and its correct application. To create a solidarity network, exchange good practices and to overcome all difficulties, should meet regularly members. "Work with independents can be traced to the ideas." "The franchisee is strength of proposal and can contribute to innovate, evolve the network", said Christine Molin, responsible for pole free of LCL. An opinion shared by Armand responsible Cohen Profadom, specialized network development in school support at home. "We let free to our entities for related activities." One of our partners has mounted an operation of communication aves of taxi cars ads. We have applied the idea throughout the system.
Grégoire ToulouseAnalysis of the results
To ensure the profitability of the points of sale, the franchisor looks at the balance sheet of the partners: sales, marge Once the concept validated with the first circle, just the time of the second wave of recruitment. Built on a solid sign may be considered open 10 new outlets per year. Pascal Lambert, founder of DMS franchise expert however warns: "Be franchisor is a profession full." The failure rate is considerable. We conducted a survey which showed that 75 of the new networks have been lost between 2000 and 2005. Attention, nuance, this figure does not necessarily mean that the sign went bankrupt but that it has waived to develop free. "Short, too many signs leave the flower to the rifle. But a deliberate thought and project conducted without burning the steps leading to flamboyant successes as Affelou, Jean-Louis David, Laforêt, Ada, blue Elephant... Chirping hair, for example, opened about 300 salons since its inception in 1996.
It ceased to argue so far to move up a gear1 billion euros but also in transport energy spaceThe Germany also made statements to this effectParis and Berlin say that there is a middle wayThis new alliance can be decrypted in several waysIn Europe the discussions are just beginningIt does not account for its effects on the environmentAmong the UMP troops is the embarrassment which prevailsUnthinkable for the countries of the South and the NGOThe Group clearly benefited in full from the U
